What You Actually Get When You Buy A Lead From [BRAND]

Most lead vendors send you a name and a phone number. We send you a verified homeowner in your service area, exclusive to you, with full intent data. Here's exactly what's in every lead — and what we filter out before it ever reaches you.

WHAT EVERY LEAD INCLUDES

Below is a redacted sample of a real lead briefing format. Every lead you receive from [BRAND] includes this level of detail — no exceptions.

NEW EXCLUSIVE LEAD — REPLACEMENT

HOMEOWNER NAME: J. M.

PHONE: (***) ***-1847 Verified

ADDRESS: [Verified · 85032]

SERVICE AREA: Confirmed in your zip codes

HOMEOWNER STATUS: Confirmed (not renter)

TCPA CONSENT: Captured

SYSTEM: 18-year-old central AC, 3-ton

STATED PROBLEM: "Upstairs not cooling — runs all day

but can't keep up. Bill went up $200/mo."

DECISION TIMELINE: 2–3 weeks

BEST TIME TO CONTACT: Phone, evenings after 6pm

EXCLUSIVE TO YOU: Your service area · No other contractor

will receive this lead.

That's not a lead. That's a briefing. By the time you call, you already know who you're talking to, what their system needs,

and when they're ready to decide. Your CSR knows exactly what to say.

Three Lead Types. Pick The Ones That Fit Your Business.

Every lead is exclusive to one contractor per service area — for the full life of our agreement. Pick the lead types that match your truck count, your ticket goals, and your capacity.

Replacement Leads

Homeowners with 10–20 year old systems actively researching full replacement. Average ticket $7,500–$22,000. Most have already gotten 1–3 quotes from competitors and are looking for a contractor they can actually trust. These are your highest-margin installs — and they're exclusive to one contractor per zip code.

Repair & Diagnostic Leads

Active comfort failures — no cooling, won't turn on, leaking unit, climbing bills, uneven rooms. Same-day or next-day intent. Average ticket $300–$800 with strong upsell potential into maintenance plans and future replacement work. Higher volume than replacement, faster close cycle, perfect for filling slow-week service capacity.

Tune-Up & Maintenance Leads

Pre-season homeowners scheduling spring AC tune-ups or fall furnace checks. Lower ticket per call ($89–$199) — but every tune-up is a maintenance plan signup opportunity, a referral source, and a future replacement lead in 3–5 years. The seasonal lead type that keeps your guys busy when the phones get quiet.